My company has recently launched a new product that is being distributed to millions of users around the world. I have been tasked with providing user support for this product.
Some of the power users, however, are used to the old product, and have rather strong dislike for this new product. It is becoming hard for me to convince them about using the new product. Most of the times when I explain the features of the new product, they respond with, "oh, but the old product did it much better" (or equivalent).
Management is convinced that the new product is great, and it will bring in more users. While I understand the management's zeal to promote the new product, I am also struggling to present it with the same enthusiasm to the users who are resistant to change.
I want to raise these concerns with the management. I clearly don't want it to come across as "the new product is bad, nobody likes it" and douse the enthusiasm. However, I also want to bring it to their attention that the users aren't quite as excited. These power users are only a small portion of the customer base, but they have a lot of say in deciding what other people in their team decide to use, so these power users have to be kept happy or else our company will lose a lot of business.
My goal is to find a practical solution to the issue which allays the concerns of the power users, while at the same time ensuring that the management doesn't lose face. How should I approach the management to try to achieve this goal?