I'm a copywriter with 2 years of experience, most of them were spent at one company.
I recently decided to look for more exciting opportunities, which subsequently led me to think about forming a portfolio. A copywriting portfolio can include TV ads, social media campaigns, posters, billboards and basically any creative concept you worked on.
I exactly graduated 2 years ago, which means that what I'll be providing won't be much. I wanted to show diverse ideas suitable for different mediums, but I unfortunately worked during these two years at my company for one client of theirs.
I decided to include samples of demo projects I worked on so they can judge my writing ability. I also thought about including samples of projects that never took off or was postponed.
My question: Is it acceptable to provide samples of copywriting projects that were never materialized? How would the hiring managers view it?