I am the lead of a software development team in a company of about 120 workers. The work that my team makes is very important and also technologically complex, but not well known and understood by the workers in all of the company's departments.
I feel that there is many room for improvement in the aspect of publicizing our work and effort. It's not that my team's reputation isn't good, but I feel the work that my employees do sometimes stays too much in the shadows.
I thought about maybe having a lecture with the company's employees explaining about the current work of my team and all its projects, as part of initiating a series of similar lectures that will be conducted with different teams in the company. The disadvantage about this is that veteran workers might feel like they should be familiar with these topics, and conducting this kind of lecture for the first time might make people realize that my team feels like it is being obscured.
Maybe there should be another more indirect way to make an improvement in this area. What do you think?
NOTE: not a duplicate of How to gain visibility in the workplace? because it only talks about making the work more visible to direct bosses/chain of executives, and I talk about company culture and connection of my team to the different parts of the company.