I am working for a web agency who just got a new Head of Digital. We are a team of developers and designers that have got great ambitions for making modern looking and high quality websites.
The new boss thinks that good web design is something everyone can do, so in the latest project and Art Director who used to do physical print campaigns made a web design that is to be implemented and it looks absolutely dreadful (this has happened several times now). It looks like something i made in the early 90's. It kills the motivation and ambitions in the team.
I am not a web designer (I am a frontend dev.) and I find it difficult to discuss why the design is off because as she says, it is a matter of taste. There are some UX issues in the design but overall it is just looks like something a newbie made.
I have a 1-on-1 meeting with my new boss next week where i can set the agenda as i want. How do i tell her that we think that the quality is unacceptable and that it demotivates the team?