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I'm trying to promote a priced software over a free one to the business team. I'd like to know how to promote paid software to the business team when there are some free alternatives.
I've not extensively used both of them. I have some experience in the free one, and quickly tested the priced one through the trial version.
Overall, the priced one has a better UI, both functionally and aesthetically. However all core functionalities are the same. The cost per individual is not that high (in my opinion) but could become a bit high if bought for every team member.
I'm interested in general tips to promote one software over an other, or paid vs free.
If it helps, in this case it's SmartGit vs Git for Wondows (git gui)
Edit: The chosen software will be the referenced software for all team members. In case the priced one is chosen, all team member will get a licence, but ultimately it will be their choice to use it or not (but will strongly be encouraged to do so).
Team Members have not used those tools before and I think the more tech-savvy ones will mostly use command line controls. It is a request of one of the more senior team member to have a unique and documented tool for the team.
Ultimately the choice is not critical.