The Joel Test is a great, simple way to measure the quality of a software development team. It's just 12 questions:
- Do you use source control?
- Can you make a build in one step?
- Do you make daily builds?
- Do you have a bug database?
- Do you fix bugs before writing new code?
- Do you have an up-to-date schedule?
- Do you have a spec?
- Do programmers have quiet working conditions?
- Do you use the best tools money can buy?
- Do you have testers?
- Do new candidates write code during their interview?
- Do you do hallway usability testing?
As Stack Exchange founder Joel Spolsky says:
The neat thing about The Joel Test is that it’s easy to get a quick yes or no to each question. You don’t have to figure out lines-of-code-per-day or average-bugs-per-inflection-point. Give your team 1 point for each “yes” answer. The bummer about The Joel Test is that you really shouldn’t use it to make sure that your nuclear power plant software is safe. A score of 12 is perfect, 11 is tolerable, but 10 or lower and you’ve got serious problems. The truth is that most software organizations are running with a score of 2 or 3, and they need serious help, because companies like Microsoft run at 12 full-time.
So my question is: what's the nearest equivalent for a high-performing digital marketing team?