I came to the United States three years ago to work in a very specific subfield of the marketing industry, where my value proposition was directly tied to my native language and a foreign market.
I've been very lucky, and grateful, to get my immigration paperwork done in a relatively short time. I then decided to enter the US job market and shift my career into a more relevant route, preferably content marketing for technology startups.
I thought I was ready; while it's true the only experience I have is relevant when it comes to a certain language and market, I spared no effort to learn and stay up-to-date on the industry current practices and trends.
A couple of months and a dozen of unsuccessful applications later, I realized it's a tougher gambit than one might think.
Although I structured my resume in a way that was relevant to the industry's current practices, explaining my career experience and highlighting my skills in a personalized cover letter, there hasn't been any real progress yet. One company got back to me, explaining that my skillset "is only applicable to a foreign market."
I'm targeting small, fast-growing technology startups looking for marketing professionals, but I'm afraid my experience in a foreign market and language-or lack thereof in the US market- is hurting my chances.
My question is: How to make sure a similar rejection won't happen again? Or in other words, how can I effectively get past the resume selection phase so I can explain how I'll be an addition to the workplace I'm targeting?