I'm in a position where I am about to write a company asking for a job, and basically describing my own job position. This company is aching for people and is looking for smart people, but at the same time they don't have a lot of posted jobs on their site - recruitment appears to go through a lot of word of mouth. One of the VPs from this company spoke with my advisor and recommended I write her.
Thus in my email cover letter I have to basically sell myself, but also I have to sell a position. I'm in Usability/HCI and I have a Ph.D in computer science, but I want to lean more toward prototyping and user experience design work rather than software development work.
The typical advice for this type of cover letter is to aim your letter to address all of the qualities they ask for in the position posting. Since there's no position posting, is there a typical style or way to try to effectively "sell your own position" or get them to create a position that is basically for you?