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I was recently unsuccessful in one search at a company but in all cases, I had positive feedback; they went with a candidate who had deeper knowledge in a specific aspect of the role.

However, the recruiter offered to forward my resume if there were any other current positions in which I was interested but was clear she wouldn't be that recruiter (very specific recruiting verticals).

There is one role that has a different functional focus (digital project manager (original role) vs marketing manager). Both are very relevant to my background but the original resume was very project focused.

Is it a good idea to send a resume that is more relevant to the second position? Does it look bad to revamp a resume the recruiter has in-hand (and adapt current bullets) to the new position listing?

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Is it a good idea to send a resume that is more relevant to the second position?

Absolutely.

As a general guideline, it is recommended to tailor your resume to better fit the role you are applying to.

In this case, this means that you should focus your resume more towards marketing manager, trying to highlight those aspects that are more favorable for that role.

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    Yes, and to add to this - there's no harm in being up-front with recruiters about this. Recruiters know that resumes are tailored to the position (or at least role type) and putting in the effort to customize here is a signal you care about this company. Of course, your resume should always be truthful; someone looking at two versions side by side shouldn't wonder how your title or college major suddenly changed!
    – Shimon Rura
    Oct 6, 2018 at 2:58

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