I am a software developer, currently working at company X. Me and the rest of my team are spinning off to make a freelancer partnership (I think it's called an agency in other parts of the world). During our time at company X, we have worked for a number of clients, developing a number of software products for them.
In our spinoff company website, we have listed these projects in the Portfolio section. No details about client names, or anything that could infringe on intellectual property from our current company. Just a very general description of the problem area and an outline of what we delivered. I can't provide a link to the website for obvious reason (still working at X), but an example description would be:
"A client wanted to improve perfomance in
a typical problem for our industry, by monitoring KPI
y. Collaborating closely with this client, we have developed a dashboard with the appropriate filters, allowing the client to effectively monitor
yand thus tackle their challenges."
A moral problem arises here. On the one hand, we have in fact worked with these (unnamed) clients and developed these products, on the other, we haven't done so as the new partnership, but as a team in X.
The purpose of the portfolio is to make sure potential clients understand what our areas of competence are, with examples that are more concrete than just listing competence areas. In case of contact with these potential clients, we actually disclose that we have worked on these projects as a team in X, and explain the rather peculiar situation.
My personal feeling is that there's nothing wrong with listing these projects as if we had worked on them as the partnership, as long as we don't disclose anything that could damage X or its clients, including infringement of NDAs or intellectual property (which we have not), and as long as we clarify with potential clients that these projects are part of our experience as a team, but done under X.
On the other hand, enough smart people near me have raised concerns about the moral and legal standing of listing these projects in our Portfolio, that I have to consider being (possibly very) wrong about it.
Is this immoral? Is this illegal?