I took a job at the beginning of this year at a digital agency. As the title says, I generally enjoy everything about the job, except for the type of clients we work with... The longer-standing clients we work with have business models that are against some of my personal principles, and I have a hard time staying excited about the work, and giving it my 110%.
The clients aren't skeezy or "evil", but they are generally companies whose products or business practices I don't agree with. They are mostly just your typical eCommerce and SEO-driven websites, but I feel like some of them are either being deceptive or capitalizing on people in need. Again, nothing illegal or anything like this; any agency is going to have clients like these.
How do I approach this with my boss (who is also the owner of the company)? We've got a great relationship, and I know we generally align on a lot of viewpoints. Part of me thinks he feels the same way, but what can you do when you need to run a business? Also, another coworker has voiced similar thoughts during our daily standup meeting.
If I do talk to my boss about getting different clients that are more rewarding to work for, should I preemptively start looking for other work? Should I just start looking for new work without bringing it up? I'm worried about sounding like I'm standing on a moral pedestal when there is very likely little that can be done about the clients.
Thanks for any input!