From past interview experience, I'm always asked what can you tell us about the company? or a similar question.
To prepare for it I usually browse the about us page on the company website, but I noticed that several of these companies have blogs that they use to keep clients up to date with events or share an interesting idea.
If you find a post relatable, for example, one of the companies I'm currently researching does community outreach, I have past experience with this when I volunteered, so would it be okay to bring this up during the interview?