Building a SFW business which must also contain NSFW participants [closed]

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I run a small business that primarily deals with UK sub-culture industries - Think Heavy Metal, Tattoos, Motorbikes, Gothic, etc.

Now I want to open up a Lifestyle blog where I can talk about my personal interests as well as using it as a tool for promoting business activities, and I plan on opening up a blog named something like Diary of Rock, and to run a Twitter account with the same branding (@DiaryOfRock).

The problem is that my industry crosses the line slightly into what you can class as Safe for Work (SFW) and what you can't (NSFW). And to make things worse, there are different classifications of NSFW. For example:

1 - Violence / Light Nudity / Fetish / Graphic Horror

2 - Sexually Explicit Content / Erotica

Does this mean I should break my accounts down into 3 classifications?

Any thoughts, or advice on how you deal with such problems?

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Old Vesion

I run a small business that primarily deals with UK sub-culture industries - Think Heavy Metal, Tattoos, Motorbikes, Gothic, etc. Now I want to open up a Lifestyle blog where I can talk about my personal interests as well as using it as a tool for promoting business activities. So I plan on opening up a blog named something like "Diary of Rock" and to run a Twitter account with the same branding (@DiaryOfRock). So I'm guessing that even though my personal twitter is @MyRealName, I'm probably likely to use my blog account as my primary account as it accounts for a big chunk of my interests and life. The problem I have is that my industry interests often cross a line between what you can class as Safe for Work (SFW) and what you can't (NSFW). So to overcome this, am obvious solution is: @DiaryofRock and @DiaryofRock_NSFW. The problem is the classification of NSFW. Take films - They can be rated R/18 for extreme violence but contain no sexual content, or can be rated R/18 for sexual content but have no violence. So does this mean you need to have: @DiaryofRock + @DiaryofRock_NSFW and @DiaryofRock_XXX. Disclosing in the description exactly what followers can expect from each account? Any advice?

Answer 1

So as I plan on opening a similar online business again, what's the solution to a problem like this?

You should operate two completely separate businesses. That way you can completely segregate the two dissimilar groups of clients from each other.

Two websites. Two company names. Two email addresses. Two phone numbers. Perhaps even two mailing addresses.

Companies do this all the time.

Answer 2

• You want your business to support NSFW clients.
• You want your business to support clients who would not be okay with you supporting NSFW clients.
• You want to manage things via social media.

You're going to have to open multiple accounts, one for each side. When you get a NSFW client (through whatever means), you follow them with the NSFW account. This is really the only way to achieve all of those objectives. It may require some diplomacy, but I suspect that most of them will be okay with the idea that you have split accounts of that variety. If they aren't? Well, you can manage the above restrictions with some work. If your NSFW clients are not okay with you having clients that are not okay with you having NSFW clients, though, something's going to have to give - you're going to have to give up one group or the other.

Answer 3

If you want to totally hide the fact you deal with NSFW business, then you'll have to run two businesses as Strazzere suggested. There's no other way.

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Now, if you just want to not forcefully broadcast the NSFW portion of your business to your innocent SFW followers, having two accounts that point to the same contact address works out.

That is necessary because even Following/Liking NSFW content on Twitter can have it be automatically broadcasted to your followers; it will simply show up on their feed sporadically (next to their daily prayers bot tweets nonetheless).

I'm acquainted with tons of freelance artists, for instance, and most of them separate their NSFW and SFW work accounts, but this is for their portfolio and their followers' sake. There's no point in using a different business address for them, so they just have the same website/contact e-mail on the description of the 2 (or more) accounts. The accounts also link to each other in their own descriptions, so they are not "hidden"; however they are also not getting shoved down your potential clients' throats nor are they dividing your business attention.