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I run a small business that primarily deals with UK sub-culture industries - Think Heavy Metal, Tattoos, Motorbikes, Gothic, etc.

Now I want to open up a Lifestyle blog where I can talk about my personal interests as well as using it as a tool for promoting business activities, and I plan on opening up a blog named something like Diary of Rock, and to run a Twitter account with the same branding (@DiaryOfRock).

The problem is that my industry crosses the line slightly into what you can class as Safe for Work (SFW) and what you can't (NSFW). And to make things worse, there are different classifications of NSFW. For example:

1 - Violence / Light Nudity / Fetish / Graphic Horror

2 - Sexually Explicit Content / Erotica

Does this mean I should break my accounts down into 3 classifications?

Any thoughts, or advice on how you deal with such problems?

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Old Vesion

I run a small business that primarily deals with UK sub-culture industries - Think Heavy Metal, Tattoos, Motorbikes, Gothic, etc. Now I want to open up a Lifestyle blog where I can talk about my personal interests as well as using it as a tool for promoting business activities. So I plan on opening up a blog named something like "Diary of Rock" and to run a Twitter account with the same branding (@DiaryOfRock). So I'm guessing that even though my personal twitter is @MyRealName, I'm probably likely to use my blog account as my primary account as it accounts for a big chunk of my interests and life. The problem I have is that my industry interests often cross a line between what you can class as Safe for Work (SFW) and what you can't (NSFW). So to overcome this, am obvious solution is: @DiaryofRock and @DiaryofRock_NSFW. The problem is the classification of NSFW. Take films - They can be rated R/18 for extreme violence but contain no sexual content, or can be rated R/18 for sexual content but have no violence. So does this mean you need to have: @DiaryofRock + @DiaryofRock_NSFW and @DiaryofRock_XXX. Disclosing in the description exactly what followers can expect from each account? Any advice?

closed as off-topic by motosubatsu, Monica Cellio May 20 at 20:50

  • This question does not appear to be about the workplace within the scope defined in the help center.
If this question can be reworded to fit the rules in the help center, please edit the question.

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    It is the "concepts" that are useful, not always the specific package in use, I thought you would "get" that. – Solar Mike Apr 26 at 9:36
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    Yes @PhilipKendall, I asked a new question and was flagged because it was a duplicate of this. Judging by what you're saying, it's nothing like my original - So I'm at a complete loss. – W.H. May 20 at 14:32
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    @W.H. With all due respect you might think this is a new question but really it's the same question you've been asking minor variations of both on here and on IPS for weeks.Essentially it always boils down to the same issue of how to keep SFW and NSFW content separate across multiple twitter accounts without making the process too onerous to yourself. – motosubatsu May 20 at 18:17
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    I appreciate it's a tricky problem - I really do but with all kindness I think you need to try a different avenue to try and get the information you're looking for because you keep getting the same result over and over again where you get an answer and then you argue with people that the aren't getting what you are asking. I don't think SE is the right format for this discussion. – motosubatsu May 20 at 18:19
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    The "answer" to that is still the same - split it SFW & NSFW, there's no one-size-fits-all rule that will let you do that, you have to use your judgement on a case by case basis. As you say "NSFW" encompasses a great deal of different areas but if it's "unsuitable for children or for perusal at work when your boss is watching" it's a pretty safe bet that it's "NSFW" – motosubatsu May 20 at 18:31
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So as I plan on opening a similar online business again, what's the solution to a problem like this?

You should operate two completely separate businesses. That way you can completely segregate the two dissimilar groups of clients from each other.

Two websites. Two company names. Two email addresses. Two phone numbers. Perhaps even two mailing addresses.

Companies do this all the time.

  • It's not quite as simple as that. My business is really just a distribution platform for the written material - Like Universal Films produce/distribute hundreds of different films - I plan to distribute different promo materials for various events/professionals. So one business name is better - Split up into Categories on the website, and maybe multiple twitter accounts for promotion. My problem is more about making connections with lots of different people using a single universal account (@WH_at_Business). Check out the last paragraph! – W.H. Apr 26 at 7:21
  • @W.H. What was the last porn movie distributed under the banner of Universal Films? – T. Sar Apr 26 at 15:06
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    @T.Sar - Who said anything at all about Porn? NSFW doesn't have to fall under the category of adult films - That's what makes this such a difficult situation! – W.H. Apr 26 at 15:13
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    @T.Sar - FYI - They distributed 50 Shades of Grey - Which many would class as Adult themed!!! – W.H. Apr 26 at 15:14
  • @W.H. That was just an extreme case for you to think about it. It isn't to be taken literally. However, there is a reason most shocking, extreme movies are usually independent or published by lower-profile studios. – T. Sar Apr 26 at 15:15
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  • You want your business to support NSFW clients.
  • You want your business to support clients who would not be okay with you supporting NSFW clients.
  • You want to manage things via social media.

You're going to have to open multiple accounts, one for each side. When you get a NSFW client (through whatever means), you follow them with the NSFW account. This is really the only way to achieve all of those objectives. It may require some diplomacy, but I suspect that most of them will be okay with the idea that you have split accounts of that variety. If they aren't? Well, you can manage the above restrictions with some work. If your NSFW clients are not okay with you having clients that are not okay with you having NSFW clients, though, something's going to have to give - you're going to have to give up one group or the other.

  • Thanks Ben. I feel that having 2 account for 'promotional' purposes isn't a problem at all, but on a personal level ( I hate social media but understand it's power and importance ) I'd prefer to use a single account for keeping in contact, rather than keep switching accounts to monitor what's going on. Effectively splitting your 8 hour day between 2 accounts seems like limiting both accounts to 4 hours. Also consider that I want to reduce my social activities to focus more on the actual work. Any thoughts? – W.H. Apr 25 at 19:34
  • @WH Figure out a script that will let you post to both accounts simultaneously, so that you can put the relatively clean stuff on both. Past that, the issue is that social media is an accumulation of interactions, and hiding some of your interactions from some of your users is explicitly what you've said you want to do. If you do that, then they will see fewer of your interactions. That's pretty much inherent in the problem statement. Note that this isn't foolproof. You're still hiding things about yourself on the internet. People will find out. Hopefully not too badly. – Ben Barden Apr 25 at 19:45
  • @W.H. You can use TweetDeck to post to multiple accounts simultaneously, if you go in that direction. – BSMP Apr 25 at 20:20
  • Thanks @BSMP - I started to use TweetDeck and find it quite useful. However I still feel the need to use a universal account where I can follow & communicate with multiple people. I don't want to do all communication over multiple business accounts - Especially if they are not officially a client - If that makes sense. – W.H. Apr 25 at 20:25
  • @W.H. then you're going to have to accept that your customers are going to find out about each other, and the ones who are not cool with that will react accordingly. If you're not willing to split accounts, and you want to use twitter, you don't have another option. – Ben Barden Apr 26 at 13:13
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If you want to totally hide the fact you deal with NSFW business, then you'll have to run two businesses as Strazzere suggested. There's no other way.


Now, if you just want to not forcefully broadcast the NSFW portion of your business to your innocent SFW followers, having two accounts that point to the same contact address works out.

That is necessary because even Following/Liking NSFW content on Twitter can have it be automatically broadcasted to your followers; it will simply show up on their feed sporadically (next to their daily prayers bot tweets nonetheless).

I'm acquainted with tons of freelance artists, for instance, and most of them separate their NSFW and SFW work accounts, but this is for their portfolio and their followers' sake. There's no point in using a different business address for them, so they just have the same website/contact e-mail on the description of the 2 (or more) accounts. The accounts also link to each other in their own descriptions, so they are not "hidden"; however they are also not getting shoved down your potential clients' throats nor are they dividing your business attention.

  • Thanks. I'm certainly thinking about having 2 accounts which splits SFW/NSFW, but only having a link back to my SFW from the NSFW - Not the other way round as I don't think it's nessessary. This is only really for personal use anyway, but I would still like to be able to post things about my local town, as well as something more extreme. Only problem is that I plan on following a lot of Horror based content - Much of which is extremely NSFW, but not in the same sense as the Adult Performers. So I would still need to categorise my SFW profile as 18+ (???) - That complicates it further. – W.H. Apr 26 at 8:10
  • Can't have your cake and eat it too, I'm afraid. My pals have even gotten to the point they make a separate account just for their retweets/likes/text posts and one for their digital work where they just post because the followers like different things; that's really just the name of the game you're playing right now. The link loop is up to you, I'd recommend it so your NSFW clients don't feel intentionally secluded rather than just, well, given a special place. – lucasgcb Apr 26 at 8:17
  • Not sure if you would, but could you post a few twitter handles for freelancers who are doing this? I'd love to check out how they sepperate their work/timelines and how their websites relate to the content they post – W.H. Apr 26 at 8:25
  • I won't log into my Twitter right now for obvious reasons, but off the top of my head @kinucakes and @vgc_scott. They've kinda been doing their own thing though, and have the link to selling their naughty stuff pinned right on the front. You can be more subtle about it. – lucasgcb Apr 26 at 8:53
  • Thanks. I've bookmarked them to check out when I'm on Twitter later on. I've edited my post a little as it looks like I'll need 4 accounts. – W.H. Apr 26 at 9:00

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