I'm a Graphic Designer in a Digital marketing and design agency startup (8 months experience). I'm the only designer there. There's one person for copy writing and one director who checks my designs. There are no senior designers and art directors.
Whenever we have to make social media designs/ads for campaigns, I do the following: research, brainstorming, consider how to promote the product, how it affects the market, what its message should be (the actual message of campaign is decided after I have made the designs).
When I present these ideas to content team and director, their only response is, "Yes, try that".
Most of them time it works but sometimes it doesn't, so I work harder and smarter.
Consider my current situation. I present my concepts to my director, he agrees, I make the designs, but he then immediately rejects them because he prefers the previous ideas. Okay, for the current product it wasn't possible to do that way. So, I researched further ideas but at the end result was the same.
I receive no support from my director and content team. There is a lack of constructive feedback, most of the time it's limited to "try something different" or "I don't like it, try again". (I'm not sure if I should expect this type of support and feedback)
Often I am criticized for "wasting" time on ideas that prove to be unfeasible or unrealistic. Even after 3-4 attempts things work, I'm criticized like why I didn't think like this at the beginning.
At this point, I find myself questioning my role and skills as a Graphic Designer. The lack of specific directions and the multitude of expectations confuse me as I'm not confident this is the role of a Graphic Designer. As soon as I know what my job entails, I'll be able to move forward in my career and make better choices in the future. But without knowing, I'm losing confidence in myself.
(If you'd like to know the design problem, please read HERE on Graphic Design SE).
Given all that I know, I realize that somewhere there is a fault.
The missing specific communication/feedback from my director, which results in every type of expectations and roles from me.
There should be an art director who can help the way I want (Again, I don't know much about their responsibilities much). Currently I'm handling everything including Graphic Design.
As I'm the only Graphic Designer there, I have to take full responsibility. A Graphic Designer has to research what will work best for the public, decide what the campaign message is, know the market, how to promote the product, and what theme to follow (e.g., Monsoon based, Cricket World Cup based etc.)
I'm in a wrong startup among the wrong people. The expectations of my role are far greater than I currently understand them to be. They are using me as Art Director + Graphic Designer
I've mentioned these points, but I'm not fully sure if I'm right.
I'm not afraid of my ideas being rejected or of working overtime. I feel bad only when I begin doubting my design skills, and what is my job role. If I have a clearer idea of what my role is, I'll be able to take better decisions about my career, for example discussing my job role with my director.
I understand that my problem may appear to be self-focused but I would like to know the answer in terms of what usually happens in other companies. When you're not an art director/project manager, how moral is it to expect most of the project related things from you, when you're a Graphic Designer?
As a Graphic Designer in most of the digital marketing and design agency, do I have to take responsibility for the entire campaign? Am I being used more than my role demands? Is it normal that I should handle everything almost single-handedly?