I work for a big digital marketing agency as a Web Analyst. One of our clients is a sports betting website. In a recent meeting they asked us to help with a new strategy. It basically involves re-targeting people that have a lower income and have a high chance of losing. We recently did a study that confirmed that that segment makes the most money bottom line.
Most of the colleagues in my team don't care ("It's their money and their decision") but I feel really bad specifically targeting the poorest people that bet on their favorite team and end up losing most of the time. However, this task got assigned to me. I already voiced my doubts about the strategy but that was quickly waved away. Am I being too sensitive here about not wanting to do it? Is this crossing an ethical line? Would love to hear an opinion from outside the advertising bubble.
Edit: Thanks everyone for sharing their thoughts! Because of these I decided to not do the project. I had an open discussion with my team lead about this, and he understood my point of view. He took me off the project and gave it to one of my colleagues. Even though I still feel uncomfortable with the whole situation, I understand it's completely legal and for me there are hundred other people who would do the job. But, I'm glad I stood up for myself and I'm thankful my team lead was so understanding.