I received a job offer in writing. The salary amount is either within the average or above average for the city the job is in (depending on the source of information), for someone with my experience.
I was encouraged by some people that I should always counter any offers with a higher one. In this case, would it be advisable to counter an job offer from a company?
Would circumstances related to countering a job offer change if the company was large and highly profitable, vs. a smaller company that is trying to expand their business and profits?