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I work for a dealership, I am not ready to leave any time soon (I am back in school for computer science, and they are very flexible with my school schedule) - However, I would like to know what title best fits for the work that I do. I feel my resume and my LinkedIn profiles do not accurately reflect the many hats I wear for this company.

I'll list the more relevant tasks to the role - stuff no one else can or would do otherwise.

  • Create Email using Mailchimp - Content creation, design, and reporting - light HTML/CSS
  • Upload and segment leads from our Sales CRM into Mailchimp - I chose which segments receive a message
  • Create and maintain an annual marketing and event calendar
  • Create Social Media Content
  • Optimize web content, such as inventory pages and written content - light HTML/CSS
  • Work with outside developer team to request edits needed to site and new functionality needed on our site
  • Work with Ad Agency to ensure they are pushing the web campaigns that matter most to our business
  • Design media and send to print while maintaining brand and manufacturer identity guidelines
  • Submit marketing co-op proposals to manufacturers for potential reimbursement
  • Coordinate event planning - Create Eventbrite page, book hotels based on what the stakeholder needs.
  • Assist staff with in-house technical support (printers, computer quirks, new software training)
  • Technical on-boarding and off-boarding (setup new emails and distribution lists)
  • Creation of automated processes for the business (custom-coded google forms)
  • Setup new devices (ipads)
  • I do not typically setup new computers or run network connections, we have another techie person and he takes the lead, but I am back up if he is not available.

Extra Credit: In your opinion, What should this role be earning in Chicago? I report directly to the business owner. I do not hold a college degree, but I do have 10 years+ experience doing this type of work between this company and the previous one I was at. The company is about 30 employees

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    Use the title that your company gave you, as that is your official title. You can still list all of your responsibilities and accomplishments. – sf02 Mar 5 '20 at 18:05
  • Its a small enough place that I kind of gave it to myself and I'm introduced as a bunch of different things pretty regularly. Also, because of my lack of education and thus my imposter syndrome, I do not advocate enough for myself. I am pretty sure I am underpaid, and I know they'd respond if I asked for more. I just don't know whats fair. I am planning on negotiating a pay raise by way of tuition reimbursement. – HelloWorldItsMe Mar 5 '20 at 18:10
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    Does this answer your question? What would be an appropriate job title, based on the work I do? – JazzmanJim Mar 5 '20 at 19:24
  • You are a Social Media/Marketing Associate II. – Alex M Mar 5 '20 at 21:45
  • @AlexM thanks for your input, I'll look into salary ranges based on that. – HelloWorldItsMe Mar 6 '20 at 22:06
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At small companies/departments, titles rarely encompass all tasks.

My team consists of people who officially have the title of Software Developer. But because there are not a lot of us, some of us also serve as devops and DBAs.

My company is larger than yours at about 500 people. As a consequence, the tasks you do are spread over three different departments in two different buildings.

Focus on the responsibilities you do the most and the responsibilities you want to have in a future job (or be judged on in your current job). In a 30 person company, you probably don't spend much time setting up iPads.

The title I would create in this situation is Marketing Operations Director.

Marketing is your primary skill. Just forget about the tech support as it is fairly low-level help desk stuff. Include the "Creation of automated processes for the business (custom-coded google forms)" under marketing.

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