I am struggling to communicate deal sizes and opportunity size to senior management.
I read documents with lines like:
"customer X is a 100 million dollar opportunity and our team is struggling to capture it, so we need Y moe headcounts"
and this gets considered.
In my own requests I do things like:
"the customer X in segment A is going to consume services B and C for a cumulative amount of Y per year. The customer requested D, E and F for an estimated additional opportunity of Z per year, which we could capture by adding Y more headcounts".
The first kind of request gets considered and discussed. The second kind of requests gets very specific feedback: " we need more detail".
I asked for examples of well written requests which communicate well the opportunity, but I am not getting any.
What detail has to go into describing opportunity sizes for senior management?