The company I work for is currently in a process of trying to increase its visibility, especially through a lot of LinkedIn post to promote article on our blog or to share non work-related animation.
In this effort, management incentivize us to use our personal accounts to relay those publication and then attain a larger audience. I wasn't at ease with sharing some of those posts to my private network, so I choose not to follow up on this recommendation.
To my surprise, I was contacted soon after by the colleague responsible for this LinkedIn campaign (who is higher than me in the hierarchy) who asked me why I didn't participate in this "common effort" and if I could do it ASAP, as it was somehow my duty as an employee. I didn't want any further problems so I finally complied to his request.
Is this a common practice and should I obey when my employer ask me to use my personal account for work-related task?