I'm applying to a company for a large international franchise. The employees I've seen on LinkedIn seem pretty enthusiastic and open to nerding out a bit. Some of their recruiting initiatives also follow the terminology and fun of the franchise. So I'm wondering how I can professionally translate my enthusiasm for the franchise in a short paragraph of my cover letter without crossing a line of professionalism.
I've thought of a few whimsical anecdotes, like remembering that I wore head-to-toe branded clothes on my first day of kindergarten (the picture is still on my mother's fridge) or who my favorite character / series / team is. Or mentioning that I use their series and movies to learn languages as a hobby.
I've generally enjoyed this franchise since I was a kid, and still do, but I'm not a crazy superfan. I'm sure most people who work at the company are similar. I'm just wary of how to communicate that since I've never tried applying to a B2C company before.