In my annual performance review, which in general was very positive, I was told I could improve a lot if I gave more measurable goals to one of my teams.
In essence, they need to translate promotional copy/text for our clients by a certain deadline. We have certain editorial and style standards, but apart from that, they are free to use their knowledge as long as the deadline is met.
Often, our different clients bring different levels of workload, and my view is that each is almost ad hoc.
So I am a bit puzzled about what other measurable goals there could be apart from deadlines and editorial standards.