Is it appropriate for a company to make a non-mandatory request of employee to like or share a post to promote a company fundraising event?

Example: If you are on Facebook, please like and/or share a post...

  • 3
    This is a good question. As the use of social-media increases by both companies and employees so too will the gray area around the appropriate use of social media. We can expect more of these types of questions. Upvoting. – Mike Van Aug 21 '14 at 0:29
  • Appropriate or not, it's not uncommon. If it's really a fundraising event, or something else where you actually believe it's worth endorsing, doing so isn't unethical as long as you don't try to hide/deny your relationship with the company. – keshlam Aug 22 '14 at 1:04

Is it appropriate for a company to make a non-mandatory request of employee to like or share a post

It's appropriate. It's good marketing and a smart use of social media. And it's becoming more and more common.

The key here is "non-mandatory". Employees who choose to participate can, those who would rather not can choose not to do so.

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    +1 This kind of thing sounds exactly like what a company media department should be doing internally. – Dan Aug 21 '14 at 12:03

As long as you're not monitoring responses and acting upon them in some way (e.g. somehow penalizing people who didn't participate), I don't see any harm in this. You should be careful to phrase it as completely optional and not a requirement of anyone's job.


You could also create a work FB profile and use that for anything work related including promotions like this. This would allow you to still keep a separation of 'church and state' between your professional and personal online activities.

  • Yet it would miss the point of the promotion. – Jonast92 Aug 21 '14 at 13:00
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    Not necessarily - you would still have friends on your work FB account and could share the information with them. Think of it like a LinkedIn account where you have contacts that might not be in your circle of personal friends. – Amanda H Aug 21 '14 at 13:07

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