You should list both your bachelor and masters degree in chronological order. Your employer will almost certainly verify your degrees, and will ask you about it anyway.
I would also NOT LIST the incomplete Ph.D. Listing an incomplete degree will never help you (no one gets a job by ALMOST having a bachelor degree). It may confuse the interviewer, who assumes they will be hiring a Ph.D. You may be put in a position where you have to correct this during the interview (bad), explain the situation to HR after you start (worst), or have it come to light years after the fact (see Yahoo ex-CEO Scott Thompson).
Never worry that going to a less prestigious school for your BA/BS is going to negatively affect your prospects. I went to a smaller state school to save money for my BS, then got an assistantship to attend a better know university for grad-school. No one has ever asked why I choose to attend the smaller school for undergrad.
While you should not list a ABD Ph.D., you should list every GRA/GTA position, internship, papers published etc. This will fill in the blank left by the Ph.D., and show that you kept yourself busy during the years between your Master and now.