I have a question regarding the appropriate voice perspective to be used when composing a cover letter for job searching in the financial services industry. I vs. you. vs. he / she.
My thinking goes as follows:
First Person I: This demonstrates passion / interest but perhaps would sound too self - centered as its more important to focus on the company and what you can do for it, not the way around.
Second Person You: Speaks directly to the hiring manager but might sound too overbearing / intimidating
Third Person He/She: I don't think this is appropriate at all. Too detached and fails to show interest as well as difficult to establish connection.
What is most appropriate tone to use balancing interest for the job with out being excessively aggressive / overbearing