Our company has some 1200 employees in 12 locations on 3 continents. The departments that provide services (finance, procurement, IT, HR and ERP) for all locations are centralized. I work in the ERP department and the tasks we do are, among others, business analysts, project managers, sytem administrators, and the (ERP-)Helpdesk.
We have a critical role in the company, but are unknown to some managers and most team leaders, let alone other employees. Because of that, we don't get called upon for important projects, or get involved late.
I had the idea to create a tri-fold leaflet describing who we are and what we do for the company. It would outline how we can help other departments and that they can openly approach us with any issues / ideas they have. It could be available on the intranet and be given to all new employees on their first day. To also reach current employees, I'd hand it out to those visiting from other locations.
Other means of communication aren't either pervasive enough (our intranet resembles the Chernobyl Exclusion Zone) or not viable due to company policy (email newsletter).
Our COO is open-minded and doesn't reject the idea.
- Are there any general pitfalls or traps when doing this?
- What would be alternative strategies to explain what our team does and how we can help solving business problems?
PS: Sorry, but I couldn't think of any other tags to assign...