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I recently joined a new company. I am the only expert for a particular technology. They sell products based on this technology, but they have limited understanding of it. I have great potential on the "social" and "sales" side, and I already helped my colleagues handle requests from customers who inquired about this technology, and I am also helping sales & marketing promote our products which are based on this technology. So far, so good.
however, I also have other things to do, including 1) hands-on work on the infrastructure for this new technology, 2) collaborations with specific teams on projects which use this technology and 3) self-training covering this technology (to stay up to date), the problems behind each team's project and also sales & management.
My question is: how can I avoid losing this "superstar" status, while at the same time keeping enough oxygen to do my hands-on work and all the reading/learning I need?
One solution is to hire somebody to help me, but I am afraid that the company will put us in competition and eventually fire one of us. Another thing to consider is that, despite being in the spotlight, I am not paid more than other people with the same seniority, everybody needs me but my salary is not special. I don't want to lose my spotlight, but I also need to get things done...
Note: this is not a duplicate of a previous question about being the star player. This is not about SHOULD I? but about HOW CAN I?