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I've spotted a job vacancy for a photographic assistant at a large online retailer - so basically, product photography in a studio. I have all but one of the 'desirables' on the listing, namely photographic studio experience.
I've been taking photographs for ten years, mainly landscapes, but I have some experience in just about every genre going. I currently work as a kind of marketing/web dev/general office drone: I have 12 years experience in 'business', and I am a quick study. So basically, what I'm trying to say is I know photography, I have a lot of general work experience, and I'm not an idiot, so I know I can almost certainly do the job.
My question is, how can I convey that in my application/resume/cover letter; basically, that my professional experience is broad but not strictly relevant to photography, and that my photographic experience is likewise broad but non-professional. How can I 'spin' it to give me the best chance of getting an interview? Or am I just kidding myself?
The position isn't brilliantly well paid - in fact I would be taking a pay cut, slightly offset by reduced travel costs. So I get the impression that it is very much an entry-level position. However, since there is no chance of progression at my current job because reasons, I figure it's better being at the bottom of a ladder I want to climb rather than halfway up one that leads nowhere.
Thanks in advance.