I've been facing this situation for some time where our office's management keep choosing the cheapest option whenever they have to pay for anything related to our work environment or company travels.
For example, We are a small subsidiary in Africa and several employees travel to our company headquarters in Europe on a yearly basis. The local management always books the longest flights, the same 1 star hotel although when someone visits us from the headquarters they book a local five star hotel.
The 1 star hotel is dirty, noisy and sometimes even suffer from missing light bulbs or water outage.
Another example is when I requested a new chair because the current one's design was so cheap and it caused me back pain since I was working for a long time sitting down. My request was denied based on the fact that nobody before me complained that the chair wasn't adequate.
The important thing is although many other employees share my same thoughts they rarely if never raise it officially. Some of them are afraid to be labelled as trouble makers. Others are just grateful for the idea of visiting Europe and are willing to sacrifice their convenience.
Whenever I raise these issues with the local management I get the prepared response "Nobody ever complained before you, you are the first one to complain about that". They are consciously trying to put peer pressure on anyone who talks by making him seem like the odd one out.
How do you counter that objectively when no one is willing to back you up?