I understand that if it's something that is incredibly common, it would be of little value to mention this. For instance if you're interviewing with Samsung and you say "I have a Samsung phone" that means practically nothing because so many people have Samsung phones.

In my case, I have an interview with a company that makes electrical connectors. I have designed several circuits boards that utilize their connectors and have been very pleased with their quality. Is this something that would be worth mentioning to the interviewer? I feel like this would be a good way to express interest in the company, as well as show that I'm experienced with that area of work. But on the other hand, I feel like employers might just think "yeah, that's what everybody we interview says" and completely dismiss it.

  • If you can explain why you think their product is significantly different and better from their competition -- if there's a problem they solved for you that others couldn't -- that might show you had some insight into the market. If it's just "yeah, I've never had any complaints", that's not exactly a ringing endorsement of them, or of your depth of knowledge/interest, and might be better held back. – keshlam Mar 13 '16 at 2:27
  • Really? So you have actual real of the product and wonder it that would be of value? -1 – paparazzo Mar 13 '16 at 4:52
  • "I have designed several circuits boards that utilize their connectors and have been very pleased with their quality." - Rather than emphasizing the quality (which is not relevant), emphasize your experience, something like "I have experience using your company's connectors in several circuit board designs that I did". – Brandin Mar 14 '16 at 8:39

I would mention it but not stress it. Showing familiarity with one of their products in a positive light cannot hurt you at all.

You don't have to praise it, saying something like 'I use it because it's a good solid product at a price I can afford' is fine. Going overboard would just look fake.

Whether it would make a difference to you getting the job is another matter, but you never know, it might be the deciding factor if all else was equal.

  • Also depends on the product and position. For example, Stack Exchange loves hiring people from the community (especially for community managers) because they already understand the community. Other products it might not be as important. – Anonymous Penguin Mar 13 '16 at 19:18

If they ask you in such a way that you can answer it in that way, such as "Why do you think you are a good fit?" or "Why apply here?" or "Where did you hear of us before?", then go for it. But don't go out of your way or change topics to mention that, it will seem ingenuine.

  • 1
    +1 That would be the best time to work it in. Also for "Why do you want to work for us?" or "What do you know about our company". – Old_Lamplighter Mar 14 '16 at 16:22

The fact that you have a connection with the potential employer is something to work into the cover letter.

While I wouldn't make a big deal out of trivial connection, but if that connection is a reason why you became interested in the opportunity you should mention it.

The cover letter is the perfect place to mention this because that is where you highlight information that isn't in the resume or isn't obvious in the resume.

If you are past that stage, then think of several places you could mention this connection one time during the interview. You don't want to work it into all your answers, but not mentioning it at all would be skipping an opportunity to highlight your case.


It's not really important, but it you're able to describe how and why you use/prefer there product, it can add to your level of expertise. You could also indicate why there product is better for certain projects or situations. You could contrast it with other products that made projects more difficult or due to inferior quality, required more maintenance.

Not all products have fans. You never know, you could be tapping into an aspect of their marketing they didn't think of. In the US, there are many people who are extremely loyal to car brands and take please in hating others and buy stickers, hats and t-shirts displaying that.

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