To help the wider business learn how to use software and have a point of contact that's NOT the IT team, we are looking to introduce power users. We hope that it will highlight issues that don't get reported and also build knowledge and proficiency around the company in an organic way.
Let's say we have capacity for 15 people to become 'Power users' of some sort when it comes to IT systems in general. We would like these people to act as both ambassadors and points of contact for the rest of the company, in terms of our main IT systems. They would be selected on their personality, how keen they are and IT proficiency (actually less important than we thought it might be).
They would be given extra training and support but also expected to commit to a small amount of extra work. There is only a very small budget for incentives perhaps twice a year (gift voucher? something along those lines), there would be no room for a pay rise.
How do you convince people to sign up to things like this AND get them to do it? They're basically going to be doing more work for the same money. When we ran a trial it was difficult to keep people on board, they either ignored communications or just said they hadn't had time to do xyz yet because their actual job is making them too busy.
Incentive wise, what can be offered that isn't financial? We thought about some motivational things such as making it part of personal development (ie; recognised by management) but I don't think this is enough to make people want to give up time from their already very busy days.