This question has a specific bent, in that I have recently read How to Win Friends and Influence People by Dale Carnegie and am trying to implement what he teaches.
A little context. I'm in my first job after school (web developer), and about to hit my one year mark. When I was hired, I knew I was a big gamble for the company (small ~15 people, 5 of whom are devs) and probably only got the job because I was recommended by a mutual friend. Because I didn't know what I was doing and didn't negotiate, I'm getting paid about 2/3 market value for my job in my city (entry level). Since I'm hitting my one year mark, I want to renegotiate my comp package. I know that without another offer, I'll be at a disadvantage. I'll be basing my reasoning on the fact that I've proven myself (not a gamble anymore) and should be paid as a developer now (thought on this approach appreciated, but not the focus of this question).
I've been reading up online about how to negotiate a raise, and something I keep coming across is to use Carnegie's principles for interacting with others. Here is the rub, the one most mentioned "Talk in terms of the other person's interest" seems to directly counter my desire for a raise. The thing the CEO (yes, CEO, it's a small company) wants (I assume) is to have minimal expenditures and maximum profits. Paying me significantly more will not improve my skill significantly. In fact, the whole idea here is bringing my comp up to my skill level. He already got what he wants (my time) for dirt cheap.
So here is my question. How can I get around all that and frame my request in terms of his interests? I know without an offer from another company as leverage, I don't have much of a leg to stand on, but I'd still like to maximize whatever I do have.
Also, a question to those that know, is there anything non-obvious that higher ups want from their employees?