The company I work for produces and sells products for women to a broader audience. All the products they sell can be easily found in most stores throughout the world.
When I joined the company, I understood that you need to have some sort of corporate spirit to fit in, which I have. I thought I was doing well :
Not talking negatively about my brand's products, about the company's employees, its processes
Being involved in community events
Using some of their products
Being a brand ambassador by promoting products and actions of my brand to my relatives when I think they are good products
Until one day during my lunch break, I came back to work with a bag that contained products from a small competitor of my company. Some of my colleagues started to stare at me as if I had done the unforgivable, some of them commented the fact I was not corporate enough. I agree it may have not been the best move to get those products when I was at work, but their remarks at the moment appeared a bit strong.
I wonder to what extent you must promote and support your company? Should you solely purchase products from your company? Does the company expect you to be solely focused on what they produce?
EDIT OF OCTOBER 14 : It is a cosmetics company.