I have over 13 years of experience in system software domain (Writing firmware/validation software in Assembly and C). From the college time I am interested in Application software development like enterprise applications/ Web developments but I choose system software due to higher pays and job security (Used to be back then when I finished college). I never liked my job but I continued 13 years for one or the other reasons.
Now that I have decided to switch the domain. How do I convince employers to hire me for totally new profile?
My passion for application development is more then the hardship that switch may cause. So my decision is firm. I like to work on Java/C++ or similar high level languages and where I need to write code on daily basis. In my current job I hardly write 1000-2000 lines of code(C/Assembly) per project(3/4 months).
I can't afford to start fresh(mortgage). How can I make this switch seamless.