Companies often maintain some level of Alumni relations that is in a lot of ways beneficial to the company itself.
One of many benefits of investing in an alumni network are:
- Fundraising prospects
- Free marketing and company referrals
- Brand Ambassadors
But what's in it for the alumni? What makes an alumnus want to engage in a past employer's alumni network?
I'm a member of a non-stock/non profit organization; now, most of the funding that the organization receives comes from donors, big and small personalities alike. I'm a software developer tasked to develop an information system - more like a small database to serve as a repository and contact management of former employees, guests, VIPs and other persons of interest that come in and out of the organization.
Setting aside the development, I'm curious about how the business model for having an alumni network works. The motivation by the company is clear - funding, branding etc., yet I don't find how it'll work given that there isn't any driving force (or at least I haven't known any) for former employees to be in contact with the organization.
If I am an alumni/former employee, visitor etc., why would I bother to be engaged in an organization that I previously worked for? or even bother to give them my contact information, activities and whereabouts?