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Would dressing in jeans and a t-shirt be appropriate considering the following email response when setting up the interview
See you then. Our dress code is pretty casual (jeans/ts)
To clarify the type of position, I'm a software developer.
This is a fairly new company about 2 years old, and in the gaming industry (VR and consoles).
I always found that dressing 1 level above what is normal attire sends a respectful message. Maybe it doesn't matter, but it could indicate respect at their time and interview. Dressing way over is usually too intense and makes people feel awkward.
In this case like a collared shirt and some slacks or something would be what I would wear. You might do jeans and a collared shirt if you want, but I would make sure they are nice jeans and not painting jeans or anything.
The (currently) accepted answer has good advice for general interviews/work, but it is not appropriate for a game developer role specifically.
I would wear a suit to interviews for any other kind of job but for games, specifically, I'd wear jeans and a t-shirt or hoodie (both clean and in good condition, without potentially offensive slogans). Wearing a suit is okay, because it meets general interview respect standards, but dressing casually is better because it marks you out as fitting into the culture normal in games studios. I would absolutely avoid "business casual" as that is an awful fit for the games culture, especially so for a recent start-up.
That said, it's unlikely to be a make or break factor. Games companies usually care a lot more about what you can do than what you look like, so dressing in what makes you feel most comfortable for an interview may be a bigger factor than the impact of your clothes anyway.
(Note: I worked in computer games for over a decade).
Don't wear jeans or a T-shirt! Please! Don't wear dress pants either. I have a lot of experience working in business casual environments. Yes, once you're on the job, go for it. Heck, where I work now, anything goes. But for the interview, khakis or any other non-dress pant will do. For the shirt: a polo, a sweater, or a dress shirt without a tie will do. No sneakers either.
Also, does the company know that you know the dress code is business casual? It probably doesn't matter but, on the off-chance it does, you don't want the interviewer thinking, "is this how this guy presents himself on interviews?"
Good luck with the job!
The OP has now mentioned that this is for the games "industry", and indeed for a VR, indeed console, shop, which is two years old.
Dressing for the games industry can, in extreme cases, be a minefield...it's an interesting topic.
Many small (but relatively incredibly successful) companies are started by a few guys who got lucky with an app, made literally millions, drive Ferraris, and then for the first year or two after that (likely foolishly) think they can start a "company" and duplicate the success.
In that case you may have to dress and look like Joe Walsh, "Notch", or the like. The I'm-a-badass-genius "rich-but-ratty" look.
Bear in mind that it's not impossible, you will walk in to a shop like that.
In other cases, remembering that amongst the technically difficult parts of game engineering, it's the hardest software engineering ... so you may want to look like one of those mathematician geniuses in a Spielberg movie who knows what tensors are. Wear a totally unassuming short-sleeve work shirt, type of thing. You're all brain.
The "console industry", at least in Japan, is personality-driven, so the folks you're going to meet see themselves as and look towards this sort of guy.
How would you dress to interview with Itagaki?
Excellent short reference article (a little dated) on the personal style of the famous console programmers in Japan.
{Aside, for an excellent insight in to the Japanese game scene and the personality cult thereof, in English, watch the otherwise rather hokey "imagine-nation" on NHKTv, which is freely available online at nhk.or.jp.}
VR! At the time of writing, VR defines frothy and bubbly. It's the latest fad in a fad-driven business.
{If you're reading this in a few years you'll be saying "oh, that was that 'headset thing' right?"}
It's possible that if they've had success with a VR title or a contract, they see things as pretty rosy and bubbly, and things are pretty rosy and bubbly.
Given all this and particularly that the guy actually explicitly mentioned it to you, there is a real chance that you'll walk in and find the sort of shop where the principals have fancy cars, everyone looks "creative", and the slighty rock-star "rich but ratty" look is going on.
It's the kind of "skater-successful-programmer" look - you know?
So don't worry about it but be aware you may run in to folks who think they are, and who indeed are, pretty "cool" - after all, it sounds like it's a successful "VR" shop and that's the single bubbliest, frothiest thing at the moment.
Do not go overboard trying to be or look cool. If you have a "cool t-shirt" that you've had awhile (not a new one you went out and bought so as to be cool), wear that.
Remember that understated always works and is safe in a "cool" setting. (I feel like I'm writing for GQ.) A completely plain Haines gray tshirt or a ten dollar wrangler button shirt.
If you wear something cool or artistic, like that new commes-des-garcons shirt you just bought, and you don't "pull it off", it's a disaster. (If you can pull it off and you do commonly wear your commes-des-garcons shirt, you're golden.)
As always with clothing, shoes are the most difficult: you can easily "give away" the wrong vibe. Remembering that the theme is a "rich hippy" vibe, a suggestion might be those expensive sports-like sandals popular today (but old, used). But again, only if you're totally comfortable and relaxed in them.
Stepping in to a "cool" situation - if that's what it proves to be, it may just be a few totally "everyday" folks sitting around programming PCs - but there's a real chance it might be - is actually pretty tricky, you have to handle it delicately. Don't forget that understated always works and is safe in a "cool" setting.
(If you are in fact, by coincidence, a skater or surfer or Rasta, you're all set.)
I'd never consider such lines about them being casual about dress to apply to a job interview. You're there effectively as a sales person for a company trying to sell them pretty expensive services on a long term contract, dress the part.
That means a suit, though no tie and maybe sneakers instead of loafers. Take a good quality shoulder bag instead of an attache case to carry your notes and other papers in.
That way you give the impression of someone who's professional but knows he's visiting a place less insistent on formality than a bank.
