So I work for a company that deals a lot with events and emphasizes social media outreach, and I handle the company website. I recently remade the website and made it easier for editors besides myself to add new content to the website. Originally, the webmaster handles all the website content him/herself, but I asked my coworkers from other departments (e.g. events committee) if they can contribute new information to the website (shortly after the website was released). My logic was that they can contribute information themselves faster than having it be disseminated to me, while I would handle all the server-side technical work of maintaining the website.
That being said, I suspected that my coworkers wouldn't be on top of updating the website with new information (since it's still technically my responsibility), and it's starting to become the case. I think it's because the website is still new and isn't viewed with legitimacy, and also because the Webmaster is a historically isolated job within the company. With that in mind, I have two questions:
1. Is it okay to partition the website work as I've done, or should I personally handle all the work?
2. If so, how can I politely ask my coworkers to voluntarily contribute new information without being a total prick about it? How can I get them to view the website with as much legitimacy as other social media outlets (e.g. Facebook)?