My family and I live in the USA and are planning to move across the country to be closer to our immediate families. As such, I've been job searching and researching relocation assistance as a possible benefit to ask for upon receipt of a job offer, as such a move will be quite expensive.
Let's say a company doesn't specify whether or not it offers relocation assistance. Assuming they offer a job to me, would I lose some bargaining power to ask for this benefit if I've already told tell them the main reason we're moving is to be closer to family? To put it another way, they know we're planning on moving regardless. Ergo, to me, they might be less inclined to offer relocation assistance with a rationale of, "Well, he's going to move anyways, so no need to cover his moving expenses."
Should I downplay the proximity-to-family narrative as I'm applying for jobs?