Being an effective communicator is about... Communicating.
- Establish Authority
- Use words they understand.
- Break it into small bits.
- Be confident in your address.
I am not a great communicator. I am terrified of crowds, have a stutter brought on by years of being talked over by my father and brother, and threw up all over myself the very first time I was in a play. So what right do I have to give you advice for improving communication skills?
I was a relatively successful magician and mind reader.
When I was in high school I dabbled in little tricks, card cheating, and picking pockets and the like. I would do a bit here and there for the amusement of my friends, but had little performance skill. I went to university in Las Vegas and had the wonderful fortune to take a class from Looy Simonoff (whom I'm sad to say I just found out passed away last June), who was a wonderful talent and a great mentor. When I asked him how he could stand in front of people and show them something that they know is fake and still have his wonderful confidence, he said something so simple that it made perfect sense: "I do it."
The key to improving your communication skills is simple: Communicate. Get out, walk up to people and introduce yourself. Tell them about yourself and they'll tell you about them. Make a mistake, insult someone you don't know and will never see again, and then walk away. Then do it to a crowd. Then do it on stage.
Whatever you're going to say, say it with confidence.
I gave a speech once to a group of insurance agents about selling yourself. Here I was in my early 20s standing up in front of a room of 50 people who knew:
- I made a living performing mind-reading and hypnosis magic.
- I had sold myself as the speaker for the event.
Between you and me (and anyone else reading this), I told them the biggest load of malarky you've ever heard. I made $500 for a one hour speaking engagement about selling yourself and I had no idea what I was talking about. I told them all about relationships between customers and their agents; I told them to forget about the company and to sell themselves as the company, using words like "I" and "Me" whenever they were talking about the insurance service. I could have told them to give their customers chocolate cake and a glass of milk and they'd have believed me.
Eventually you're going to find it doesn't matter what you say so long as you break it down into something they can understand and you tell them it with absolute unshakeable confidence. That is:
- Establish Authority
- Use words they understand.
- Break it into small bits.
- Be confident in your address.
With messages and emails, you have to remember that people skim emails. If it's important, speak to them directly. The hierarchy of communication is:
Face-to-Face » Phone » Written
Consider your message, and pick the appropriate format. Remember, no matter what method you pick to transmit your message, keep this in mind:
- Establish Authority
- Use words they understand.
- Break it into small bits.
- Be confident in your address.