Fanboys / Fangirls have been around for a long long time. Back in ancient times (aka 1980s) the common saying was "[Nobody got fired for buying IBM][1]." Turning back the clock further to prehistoric times, I could cite [Westinghouse vs Edison][2] and the marketing that went into that "fanboy war"... but even that wasn't the beginning. Marketing works everywhere, even in that supposed bastion of logical thinking: IT. More than that, when someone is happy with the tools that they use, they will gladly try to make sure those tools are used by everyone. This isn't really a workplace issue but rather one of how you approach brand recognition and customer loyalty in all walks of life. That said, I'll leave you with 3 fun facts: Fun fact 1: One of the perks of being a decision maker is that you get to impose your worldview on those around you. Fun fact 2: Everyone who *knows* that there is only ONE TRUE PATH is kidding themselves. The world is far grayer than that and is more than capable of supporting the mess. Fun fact 3: "Best" is defined by the person using the word, is incredibly ambiguous, subject to change on a whim, and few people can agree on what qualifies. ------------------- My advice: present your arguments for why you want to go a certain path and let the decision makers do the decision making. Then use your talents to make the best of it that you can. [1]: http://corporatevisions.com/blog/2007/06/11/no-one-ever-got-fired-for-buying-ibm/ [2]: http://en.wikipedia.org/wiki/War_of_Currents