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Jun 6, 2013 at 23:05 comment added animuson It's not at all a good indicator. I've worked for a company that had a near-perfect BBB rating and they treated their employees (include me) like total garbage. All a customer would have to do is say "I will never do business here again unless you fire this employer" and they would do it. It's sad, but true. To them, employees were a disposable asset, and they would do absolutely anything to keep customers. An employee turnover rate is a much more interesting statistic to look at (that company's was about 1 month).
Jun 6, 2013 at 6:17 comment added jwenting and don't forget that the number of complaints is a factor of both the number of customers and their demographics as well. A company with many individual customers, especially ones in the extremely low and high income brackets (and possibly a spread in race and/or sex as well) will get more complaints than one with a small number of customers that are either corporate or middle income consumers.
Jun 5, 2013 at 0:54 vote accept Ryan Gates
Jun 4, 2013 at 19:09 history answered Shauna CC BY-SA 3.0