I'd like to quote John Dewey here:
We do not learn from experience... we learn from reflecting on experience.
That being said, it counts as experience as long as you can reflect or pull something out of it.
It doesn't matter what you did or where, what matters is whether you learned something.
If you feel that you've learned a valuable lesson from a job, or even a hobby, not thinking about the nature of the job, then yes, it counts as experience.
would that college experience be something I can count?
Did you learn something from this college experience? Did you learn something that makes you a better candidate for the positions you're looking for? Would you do something differently today in comparison to what you did during that period? Did you encounter mistakes and or problems that you'll be able to tackle in easier manners now?
Don't underestimate your experience, but make sure that you can tell how the experience has improved you.
I'd like to bring up a personal example:
Today I work in IT, but I worked in a warehouse during a few summer vacations. I learned that I should always be doing something and if I didn't have anything to do I should ask for something to do.
I'm able to transfer this experience into my present job. Instead of saying I worked in a warehouse I can say something like I worked in a warehouse, where I learned the importance of always having a task at hand and if non were obviously available then I should constantly be asking what I should be doing.
The latter is a reflection of my experience, which is highly appropriate in any case. Find out how you can reflect yours and it will be highly relavant for your current resume.