My previous project was developing an SaaS. I started a start up company. I developed everything from design, planning, launching, and maintaining the SaaS on my own, which is great on my resume and great to talk about. The problem is that this start up hasn't taken off just yet. So I am looking for a job to support myself in the meantime. When interviewing for jobs, I'm asked about this position, there was an instance where a company looked down at the fact that I took on more responsibilities that I should have and build this SaaS which was at first impressive BUT it may not have succeeded that great if I am at this interview looking for a job.
My question is, how should I present this experience in a positive light so it does not work against me? it is important to present this experience like I'm no longer tied to it full time and I'm ready to commit to a new job, even though I will continue to develop it, on the side on my free time. Also, the planning and work that went in to creating this SaaS from scratch, took upwards of two years and low pay. What do I say if I'm asked about how much I was paid there (which was zero most of the time)? Also, what if I am asked for references about this position?
Lastly, would a viable option be representing myself as a partner of the company that made $X/hr even though this isn't necessarily true?