TL;DR
Be brief, clear and to the point in your presentation. Keep it interesting and don't overwhelm your audience and remember that you present yourself too.
What's the purpose?
Some of the purposes to this task are obvious:
- Figuring out your presentational skills
- Gauging your level of confidence in an unfamiliar setting
- Getting a feel for what projects you did and how they went
These are easy to understand and incorporate in your presentation to present yourself in the best light.
Other details that interviewers may be looking for are less obvious and need more thought:
- Some interviews may take note of what type of projects you present
- Others look for specific techniques presented
- Detailing the concepts you implemented in your project can be important
Let me explain what the less obvious facets of these questions are: It's all about what you think noteworthy about your skills and knowledge.
The presenter omits certain parts completely? Maybe they don't even know how to do those.
The presenter elaborates at length about rather mundane aspects of the trade? They might not be as senior as they present themselves.
They go on and on about all the big paradigms you included in your work? Maybe they they like to use each and every tool in their tool box to get that thumb tack into the cork board.
These aspects can influence the picture you are trying to shape.
Important points:
- Be brief. You don't want to go rambling on about one aspect and lose all attention on the way.
- Be clear. Tell the audience about why you did and didn't do certain things (but see above)
- Be interesting. Boring projects will not score big points but nor will projects that nobody understands.
- Be aware. Awareness of what you present (not just your project but also yourself) and what you are highlighting about what you present is key.