Preface: I understand how to calculate this for past changes or generic data. This is in regards to future changes before they happen in order to justify the project.
I am leading a website redesign project that involves many small improvements (ex: improving website navigation menu UX) and future proofing (ex: migrating from jquery to vanilla JS).
I have lead similar large projects with this company which all have been wildly successful and time tested -- I have been told that past success is not enough to justify this project and that I can not incrementally progress on this project to prove it's success. I have justified the project under the logic that improving the experience for the prospected customers will lead to more sales, future proofing keeps us compatible and relevant, and improving the post sales experience is good for reviews, all of which are good for the company.
However, my boss is asking for revenue projections to justify the project to investors and she says that's easy for me to get. I asked for an example and help but she only responds that "it's easy". I've also asked our finance department for help and they told me that they can't help calculate IT.
A few challenges:
- There are many other factors of the business which can affect the success or failure of this project (ex: if the marketing team runs an ad, it can make the website changes look awesome).
- The release cycle does not allow for isolating changes.
- We do not have an A/B testing system in place (actually one of the things we want to implement).
- I need reproducible calculations that accurately predict the future so I don't lose my job if they're wrong.
- It is my job to do this redesign, but it is also my job creating a report predicting the future. So it's not like I can just move on to another project.
- The deadline for this report is 2 weeks.
Outro: Yes, this is a serious request from my boss and real situation. No, I don't think you guys can predict the future either. Why I post this in Workplace is because I recognize that this is a Workplace issue and not an actual solvable task that I've been assigned. Help!