We live in a small south American, third-world country where quality education is scarce and really costly. Also, the minimum wage is around $385 a month.
I’m a new employee (around 3 months) and I was hired to implement and develop a continuous improvement plan throughout the company. For the past three months I’ve been working in a “priority” project mostly by myself that had a big impact to the resource planning department. The project has been successful in every aspect and that success has given me the credibility and status to start taking more managerial decisions. Now that I was able to start thinking on the continuous improvement part of my job, I realized that most administrative and managerial personnel don’t know what “continuous improvement” means. To address that problem, I proposed some people to take a certification in continuous improvement. This was accepted by the CEO as he has the same view as I.
As I used to work in the most reputable university at my country, I still have several contacts in different departments of the institution. They offer us the certification at a great discount with some extra benefits. The same certification is offered to the public at a cost of $3500 without any additional benefit. We have selected 20 people to attend the certification, it would take 3 weeks (15 days) for 3 hours after work. Nonetheless, the company will offer a daily hour during the work schedule for transportation time. We will even offer transportation to and from the university so people don’t have to spend any of their resources for the classes. We won´t be charging any cost for the certification either.
Most of the 20 people are really enthusiastic about this certification. They appreciate the opportunity as this would be really costly for them without any sponsorship and know that any study done in this institution is a big plus in their CV’s. However, there are some that don’t want to attend and are trying to boycott the whole project. This is confusing me as I don’t understand their reasons to act like that.
My question is, how could I motivate this staff to attend the certification? I have even deployed a communication strategy to show the great benefits this program could bring the company and themselves.